Hayley Elsaesser is a 24 year old Canadian-born designer with an affinity for all things bright and colourful, yet she definitely has a bit of a dark side. Prints and motifs are the lifeblood of her aesthetic, and she created all of the prints and laser cut designs featured in this collection.
WHAT AN HONOUR! It was truly the best moment of my life so far, and an incredible result of a lot of hard work. I wasn’t even going to enter the competition, as the caliber of work and the event in previous years has been so remarkable I didn’t think I had a chance. The entire process was so much fun, and everyone at Sportsgirl, along my fellow designers were all such lovely people.
I am naturally drawn to bright, bold and often girly colours and patterns when I design, yet I’m constantly inspired by eerie and creepy imagery. Embarrassingly enough, I think my collection can be summed up by the fact that when I started designing I was watching a lot of the original 90210 and Twin Peaks, which yielded some sort of haunted Barbie lovechild.When approaching my collection I knew I wanted to have fun, but I was also up for a major challenge. What would be harder than making spiders and snakes, which I despise by the way, into something feminine and wearable? The goal of my collection was to present something that is intrinsically terrifying and candy coat it in a way to create something youthful and bright but still a little bit creepy.
In light of joining the theatricality of the night’s event I wore a piece from the Henry Holland collection for Sportsgirl. Holland, a London based designer, drew on eccentric older ladies and grannies with crazy coloured hair to produce the range. I guess that fits nicely with my crazy-kind-of-hair!